I approach social media content management with a data-driven mindset, prioritizing sustainable, organic growth over one-off viral moments. For this I handle content from first shot to final report, so what gets made and what gets measured never lose touch with each other. I treat each post's performance as a data point, using it to sharpen the next one rather than chasing a repeat of the last.
This post created for Vision Miner which gained 900k organic views and 7k followers features company COO Rob Lent showcasing a product, filmed and edited dynamically to maximize viewer retention.
This POV video filmed by me for Vision Miner gained 400k organic views and shows off the capabilities of Vision Miners product for their audience.
This post for Outlap Media showcases my filming and utilizes a viral audio in a unique way unrelated to videos with the same sound.
This post gained 125K views and features an adaptation of a viral trend to capture a new audience while still staying on brand for Vision Miner.
This post went from ideation to reality in nearly 24 hours, I collaborated with the Porsche Penske racing team to film this, then edited it same-day at the race.
This is a sponsored collaboration post between Cal Poly Racing and Celsius which came with tight creator brand guidlines that needed to be followed.
This carousel post was created for Cal Poly Racing to be prepared for the Monday following our weekend launch event.